Apple made a significant announcement today regarding the pricing of its upcoming iPhone 15 lineup. In exciting news, the starting prices for the iPhone 15, 15 Plus, and 15 Pro will remain consistent with last year’s models, standing at $799, $899, and $999, respectively. However, the iPhone 15 Pro Max will witness a notable $100 increase, launching at $1,199.
Apple’s decision to maintain stable iPhone prices over the past few years, even during a period of heightened inflation, has made the latest iPhones even more budget-friendly when adjusted for inflation.
Curious about how the iPhone 15’s pricing stacks up against its predecessors? Let’s take a closer look at the inflation-adjusted prices for every iPhone model to put things in perspective:
- The iPhone 15 emerges as the most affordable base model since the iconic original iPhone made its debut in 2007.
- The iPhone 15 Plus claims the title of the most budget-friendly large iPhone ever.
- The iPhone 15 Pro proudly wears the mantle of the most accessible iPhone Pro in the history of Apple’s lineup.
If you’d prefer a different perspective that highlights the inflation-adjusted price changes over time, check out this alternate view.
For those interested in the iPhone’s pricing history in nominal terms, without any inflation adjustments, here’s a snapshot.
Here’s the full list of Apple’s iPhone models released since 2007, along with their nominal starting prices and their inflation-adjusted prices in 2023 dollars.
Methodology:
- We considered the U.S. retail prices for unlocked phones, without contracts or carrier subsidies, focusing on the base models without memory upgrades.
- Inflation adjustments were made using the Bureau of Labor Statistics inflation calculator, comparing July of the launch year to July 2023, the latest available data.
- The visual elements, including the comparison bar chart and line charts, were created using Venngage and RStudio.
So, as we eagerly anticipate the arrival of the iPhone 15, it’s fascinating to see how Apple’s pricing strategy has evolved over the years, making these cutting-edge devices more accessible to consumers.