Google is on a shopping spree as we all know. Its CEO Mr. Schmidt had said that the company has allocated close to
20 billion dollars to acquire companies in this year.
Google has bought out yet another company. This time its Plink which incidently is also the first British acquisition by Google. Plink was founded by two Oxford University PhD students Mark Cummins and James Philbin.
Plink is the company that owns the Android mobile app called PlinkArt, a visual recognition app that analyses pictures and identifies them. Plink was launched just four months ago and has attracted 50,000 users till date.
Plink got Google’s attention after it was awareded a $100,000 prize after winning a public vote on the best reference app for Android.
Google’s intensions are clear. Google would put plink to good use to work with Google Goggles, a feature on Android that performs searches based on mobile photos of objects. They have already assigned a new role to the two founders of plink – to improve Google Goggles.
Google’s latest acquisition brings its number to ten in the past six months. Other recent Google acquisitions include: AdMob, Gizmo5, Teracent, AppJet, Aardvark, reMail, Picnik and DocVerse.
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[…] lets people search using their Android phones with the Goggles app which uses technology from a recently acquired UK firm, Plink. The app processess a picture and returns back search results relating to the picture […]