Steve Ballmer says Kinect is for Girls!
Will this bring down sales? Microsoft CEO Steve Ballmer in an interview with USA Today has suggested that the Xbox is for boys and the Kinect add-on was for girls! While describing Xbox’s family appeal, Ballmer told USA Today that the average 15-year old boy would prefer an Xbox and the same aged girl would want a Kinect.
He said during the interview, “you go to your average 15-year-old boy, and he will say ‘I’ll take an Xbox. I want that average 15-year-old girl as excited about the Kinect, and we haven’t done as good a job drawing in that broader set of demographics.”
However Xbox’s addition, the Kinect appeals to a broad range of gamers be it boys or girls according to a recent poll survey. Ballmer insisted that the Xbox 360 was not a gaming console and was infact a family entertainment center. Ballmer point this to the fact that some 8 million Kinect motion and voice controllers were already sold in the market.